The newly appointed Board of International Research in Design — B.I.R.D. invited Studio CRR to devise a visual identity and design a range of publications. The graphic development for the entire identity was based on a concise grid system following a simple chronological sequence that defined formats and typographic patterns. This system was complimented by the addition of the B.I.R.D. iconographic. This systematic approach fed directly into the final outcome of B.I.R.D.'s new identity.