Corporate Identity, Architecture


Studio CRR developed the interior architecture for the MY STOP stores designing a bespoke retail system convey the brand image at all sites in the form of a visually striking retail environment. This modular retail system has been designed following the principle of modular elements, enabling to transmit the brands image within a variety of potential architectural structures. Following the primary color of the identity program black across all fixtures and fittings transforms the retail spaces along the motorway in timeless yet striking points of sale, ensuring maximum prominence for MY STOP and its products on the shop floor. The system is supported by various other corresponding design elements such as visual merchandising and wayfinding solutions.

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