Corporate Design

SIG Visual Language

Studio CRR was contracted to design a global visual language program for SIG, a worldwide packaging company, founded in 1853 producing a wide range of nutritional and liquid packing solutions. The task included to establish an overall photographic language, a defined aesthetic for technical illustrations, a typographically dynamic approach to utilising the corporate fonts and a set of principles governing the corporate literature and corporate publications. The visual language program was not only presented as a brand handbook, providing creative direction for SIG employes on all elements of the visual direction and brand application for Studio CRR was asked to coach the worldwide marketing groups introducing the new visual language within the different divsions on a global level.

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