Corporate Design
Visual Safety

Visual Safety

Resulting from Studio CRR's successful safety design development for the road authorities of the canton Zurich, Studio CRR has been commissioned to engineer the complete brand strategy and corporate design program for Visual Safetya leading provider of safety markings for commercial and industrial clients.

Besides developing the visual program including all key creative elements and various corporate publications, a complete stationary and a set of labels, Studio CRR has been a driving design force within the product development for a bespoke and tailored reflective textile band to extend the visual language to the uniforms of the road authorities. Studio CRR continously consults Visual Safety on developing and marketing the brand further.

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